Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
How Liquid Death broke category norms to stand out from the crowd
May 6, 2024
Exploring Liquid Death's success in breaking bottled water norms with disruptive branding and innovative marketing campaigns. Discussing the challenges of CMO tenure and the power of provocative advertising. Analyzing unconventional marketing strategies and the importance of being a niche brand.
26:28
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Quick takeaways
- Distinctiveness is key in brand success by breaking industry norms like Liquid Death.
- Consistent branding and messaging, inspired by craft beer and death metal, increases brand likability.
Deep dives
Distinctiveness and Brand Success
Being distinctive is crucial for brand success. Liquid Death's irreverent and bold approach in the bottled water market showcases the power of breaking industry norms. By tapping into behavioral science biases like our natural tendency to notice what's distinctive, Liquid Death creates a memorable brand that stands out from competitors.
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