Behavioral Science For Brands: Leveraging behavioral science in brand marketing. How Liquid Death broke category norms to stand out from the crowd
May 6, 2024
Exploring Liquid Death's success in breaking bottled water norms with disruptive branding and innovative marketing campaigns. Discussing the challenges of CMO tenure and the power of provocative advertising. Analyzing unconventional marketing strategies and the importance of being a niche brand.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
Disrupting Industry Norms with Liquid Death Branding
01:30 • 8min
Navigating the Challenges of CMO Tenure and Brand Evolution
09:26 • 3min
Exploring Liquid Death's Innovative Marketing Campaign and the Power of Provocative Advertising
12:50 • 4min
Unconventional Marketing Strategies in Branding
16:28 • 10min