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2min chapter
Liquid Death: The Power of Smashing Category Norms
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Introduction
Exploring the innovative approach of 'Liquid Death' in the bottled water industry, discussing the brand's origin, distinctiveness, and the impact of behavioral science on its success.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode