Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

How Liquid Death broke category norms to stand out from the crowd

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

CHAPTER

Navigating the Challenges of CMO Tenure and Brand Evolution

Exploring the short tenure of CMOs in American brands and the effectiveness of consistent messaging for brand growth and likability. Emphasizing the alignment of economic interests with long-term brand success over constant innovation.

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