Distribution First The Podcast Game Plan for Small Marketing Teams in 2025 ft. Rachel Elsts Downey
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Jan 22, 2025 Rachel Elsts Downey, founder and CEO of Share Your Genius, enhances podcasting strategies for small marketing teams. She shares her expertise on crafting impactful shows without the need for huge metrics. Key topics include intentional content creation, aligning with brand goals, and the importance of storytelling for authentic engagement. Rachel emphasizes the value of consistency and strategic planning, enabling teams to produce diverse content efficiently. Her insights offer a roadmap for marketers looking to maximize podcast potential in the evolving landscape of 2025.
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Podcast Objectives
- Define a primary objective for your podcast (build brand, drive demand, or grow audience).
- Focus on one objective to maximize impact, especially with limited resources.
Measuring Podcast Success
- Podcast downloads primarily indicate performance, not necessarily success.
- Evaluate podcast success based on the chosen primary objective, such as demand generation (pipeline).
Audience-Focused Content
- Create valuable content that serves your audience, not just promotes your brand.
- Leverage video and audio for better connection, personality scaling, and broader reach.