Distribution First
The Podcast Game Plan for Small Marketing Teams in 2025 ft. Rachel Elsts Downey
Jan 22, 2025
Rachel Elsts Downey, founder and CEO of Share Your Genius, enhances podcasting strategies for small marketing teams. She shares her expertise on crafting impactful shows without the need for huge metrics. Key topics include intentional content creation, aligning with brand goals, and the importance of storytelling for authentic engagement. Rachel emphasizes the value of consistency and strategic planning, enabling teams to produce diverse content efficiently. Her insights offer a roadmap for marketers looking to maximize podcast potential in the evolving landscape of 2025.
42:04
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Quick takeaways
- Defining a primary objective for your podcast, such as brand awareness or audience growth, is essential for effective strategy development and measurement of success.
- Creating quality content that serves the audience's needs while subtly promoting brand values is crucial for retaining listener interest and fostering connections.
Deep dives
Defining Podcast Objectives
Before initiating a podcast, it's crucial to define the specific objectives behind the effort. Successful podcasting requires marketers to focus on one primary aim, whether that is building brand awareness, driving demand, or growing an audience. By choosing a singular focus, marketers can tailor their strategies effectively and optimize the content distribution process. This targeted approach allows for a clearer measurement of success and aids in maximizing the impact of the podcast.
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