The Podcast Game Plan for Small Marketing Teams in 2025 ft. Rachel Elsts Downey
Distribution First
Podcasting Foundations for Marketers
This chapter delves into the essential steps for starting a podcast, specifically tailored for marketing professionals. It emphasizes the need for clear goals and a strategic approach to prioritize brand-building and demand generation, while evaluating performance through relevant metrics. By focusing on relationship-building and creating engaging content, the chapter highlights the unique advantages of podcasting as a medium for deeper audience connections.
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