Rachel Elsts Downey, founder and CEO of Share Your Genius, enhances podcasting strategies for small marketing teams. She shares her expertise on crafting impactful shows without the need for huge metrics. Key topics include intentional content creation, aligning with brand goals, and the importance of storytelling for authentic engagement. Rachel emphasizes the value of consistency and strategic planning, enabling teams to produce diverse content efficiently. Her insights offer a roadmap for marketers looking to maximize podcast potential in the evolving landscape of 2025.
