Negotiate Anything Don’t Just Talk—Influence: Bill McGowan on Why Your Words Don’t Stick
14 snips
Jun 18, 2025 Bill McGowan, founder of Clarity Media Group and a renowned communication expert, dives into the art of impactful speaking. He reveals why your ideas might be overlooked due to poor delivery and the importance of strategic message crafting. Learn how to create memorable openings and closings and why 'winging it' is a credibility killer. McGowan also discusses 'theftosterone,' the challenge women face with idea theft, and offers empowering techniques for ensuring that your voice resonates and is recognized in any setting.
AI Snips
Chapters
Books
Transcript
Episode notes
Preparation Beats Winging It
- Prepare thoroughly rather than winging it for high-stakes communication.
- Anticipate pushback and map out your conversation like a chess game.
Master Three Key Sentences
- Know three key sentences cold: your punchy opening, the big idea, and a strong closing.
- This structure gives your presentation clarity and a crisp feel.
Leverage Memory's Bias
- People disproportionately remember what they hear at the beginning, end, and peak moments.
- Crafting your message to hit these points enhances retention and engagement.
