Don’t Just Talk—Influence: Bill McGowan on Why Your Words Don’t Stick
Negotiate Anything
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Mastering Effective Communication
This chapter explores the significance of effective communication and its role in influencing others. It underscores the necessity of preparation and strategy in both personal and professional interactions, while offering practical frameworks for impactful presentations. Through discussions on adaptability and intentionality, the chapter provides insights into becoming a more engaging communicator.
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