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Prime Linked To Life Milestones
- Jason Del Rey linked his Prime sign-up to his son's birth and early baby purchases like a monitor and nasal aspirator.
- This illustrates how life milestones drive heavy, habitual Amazon usage.
Prime Is Amazon's Engine
- Prime members spend more on Amazon and form the engine of Amazon's retail dominance.
- The subscription locks customers into the ecosystem, increasing lifetime value.
Prime Exploits Transition Psychology
- Amazon times Prime's convenience to moments of life transition when people feel anxious and seek control.
- That psychological targeting makes Prime especially sticky during big purchases or changes.