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4min chapter
Why You’ll Never Quit Amazon Prime
Land of the Giants
Prime Is Going to Be Like Our Winter
In the early days of amazon, it was an ideas factory. The company had to figure out how to make prime function on the web site and then get customers to sign up. One engineer told an executive he was scared that prime would even take down the company. Amazon couldn't create prime if it couldn't solve all these mundane problems like how to ship a late reliably and quickly to make customers happy.
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