2min chapter

Land of the Giants cover image

Why You’ll Never Quit Amazon Prime

Land of the Giants

CHAPTER

Amazon Prime - The Most Important Project I Need

Jeff bazos wanted to create a subscription service around amazon's best customers. Revengen remembers that basos felt strongly about what it should cost customers. The price they actually chose when prime launch was 79 dollars a year. It would become the biggest retail innovation of the internet age.

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