The Genesis of Meter: Solving Pricing Challenges for Subscription Software

Meter was founded by John Griffin and his co-founder after identifying the pricing challenges faced by software companies implementing usage-based pricing. Having experienced these challenges themselves in their previous startup, they decided to start Meter to help subscription businesses adopt usage-based pricing. Initially, the founders struggled with traction and unsuccessful outreach. However, they eventually landed a significant first customer, which provided the validation and momentum they needed. Meter now generates multiple seven figures in ARR, focusing on pricing operations and automating billing for subscription businesses.