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379: M3ter: From Early Sales Struggles to Finding Product Market Fit - with John Griffin

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

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Struggles and Shifts in Outbound Outreach

This chapter explores the challenges of outbound outreach, including the complexities of GDPR regulations and the saturation of email boxes. It emphasizes the need for account-based marketing and relationship-building instead of transactional emails.

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