Sustainability Uncovered Sustainability Uncovered episode 27: Fairtrade tea, sustainable holidays and cutting through the noise
Jan 31, 2025
Susanne Etty, Global Environmental Impact Manager at Intrepid Travel, and Melanie Wijnands, ESG Manager at Bugaboo, delve into the intricacies of communicating genuine sustainability efforts. They spotlight the importance of effective storytelling in travel and parenting sectors to avoid greenwashing. Hayley Murgett and Daniel Parr from Ecotone UK share insights on Fairtrade tea production, emphasizing ethical sourcing and the impact on communities. Together, they address the challenges of building trust and navigating sustainable choices in today’s market.
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Episode notes
Collaboration for Climate Action
- Climate action requires collaboration across all business functions, not just a purpose or sustainability team.
- Every employee can play a role in advancing the company's climate agenda effectively.
Start Supplier Engagement Strategically
- Begin supplier engagement by surveying their environmental and social practices to understand their current status.
- Provide support and capacity building to help suppliers measure and start decarbonization efforts collaboratively.
Upskill Staff on ESG Continuously
- Regularly train and upskill employees across departments on ESG topics to maintain engagement and alignment.
- Ensure new hires are onboarded with your sustainability purpose and ethos consistently.