

Sustainability Uncovered episode 27: Fairtrade tea, sustainable holidays and cutting through the noise
Jan 31, 2025
Susanne Etty, Global Environmental Impact Manager at Intrepid Travel, and Melanie Wijnands, ESG Manager at Bugaboo, delve into the intricacies of communicating genuine sustainability efforts. They spotlight the importance of effective storytelling in travel and parenting sectors to avoid greenwashing. Hayley Murgett and Daniel Parr from Ecotone UK share insights on Fairtrade tea production, emphasizing ethical sourcing and the impact on communities. Together, they address the challenges of building trust and navigating sustainable choices in today’s market.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 5min
Communicating Sustainability in Travel
04:42 • 13min
Navigating Sustainable Choices in Parenthood
17:29 • 8min
Navigating B Corp Awareness and Sustainability
25:41 • 8min
Exploring Fairtrade Practices in Tea Production
34:02 • 2min
Building Trust in Tea: Fairtrade and Supplier Relationships
36:02 • 10min
Communicating Ethics in Tea
45:43 • 5min