Sustainability Uncovered episode 27: Fairtrade tea, sustainable holidays and cutting through the noise
Sustainability Uncovered
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Navigating Sustainable Choices in Parenthood
This chapter features a dialogue with an ESG manager from a leading parenting brand, addressing the complexities consumers face when making sustainable purchasing decisions. It explores the integration of ESG practices within the company and the challenges of effectively communicating these initiatives to overwhelmed consumers. The conversation underscores the need for emotionally resonant marketing to align with parenting values while promoting responsible consumption.
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