Sustainability Uncovered cover image

Sustainability Uncovered episode 27: Fairtrade tea, sustainable holidays and cutting through the noise

Sustainability Uncovered

00:00

Navigating B Corp Awareness and Sustainability

This chapter explores the differences in understanding B Corp certification between Europe and Asia, addressing brand recognition challenges in low-awareness markets. It also emphasizes the importance of clear communication about sustainability claims and highlights upcoming regulations aimed at reducing greenwashing.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app