Hayley Murgett

Global Head of Marketing for Hot Drinks at Ecotone UK (Clipper Teas). Works on communicating the brand's fair trade and sustainability initiatives to consumers.

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Jan 31, 2025 • 51min

Sustainability Uncovered episode 27: Fairtrade tea, sustainable holidays and cutting through the noise

Susanne Etty, Global Environmental Impact Manager at Intrepid Travel, and Melanie Wijnands, ESG Manager at Bugaboo, delve into the intricacies of communicating genuine sustainability efforts. They spotlight the importance of effective storytelling in travel and parenting sectors to avoid greenwashing. Hayley Murgett and Daniel Parr from Ecotone UK share insights on Fairtrade tea production, emphasizing ethical sourcing and the impact on communities. Together, they address the challenges of building trust and navigating sustainable choices in today’s market.

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