THE 505 PODCAST

170. How I Built a $100M Brand from My Parent's House ft. Christian Guzman

14 snips
Aug 28, 2025
Guest
Christian Guzman
Join Christian Guzman, a fitness YouTuber and entrepreneur behind Alphalete and Alphaland, as he recounts his rise from a struggling gym to building a $100M brand. He shares the hard truths behind revenue chasing, the significance of hiring the right team, and why personal branding is crucial. Delve into the fading effectiveness of influencer marketing and explore strategies for navigating the challenges of launching a clothing brand. Christian emphasizes growth, mindfulness, and the importance of storytelling in entrepreneurship.
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ADVICE

Create Your Own Content First

  • Do your own content when starting a business because you likely can't afford creators. Be your cameraman, editor, and talking head to increase success odds cheaply.
INSIGHT

Revenue ≠ Financial Health

  • Revenue headline numbers hide profitability issues and operational risks. Christian learned top-line growth without profit discipline can crash a company.
ANECDOTE

From Failed 900 Sq Ft Gym To 10k Comeback

  • Christian opened his first 900–1,500 sq ft gym and slept on a futon while trying to keep it alive. Two and a half years after failing, he reopened a 10,000 sq ft gym that became phase one of Alphaland.
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