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170. How I Built a $100M Brand from My Parent's House ft. Christian Guzman

THE 505 PODCAST

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Navigating Influencer Marketing and Brand Growth

This chapter examines the evolution of influencer marketing and its diminishing effectiveness in driving sales, highlighting the importance of integrating influencer partnerships with internal marketing strategies. The speakers share personal anecdotes from their experience in podcasting, discussing the long-term efforts and challenges required to build a strong brand. They also touch upon the complexities of making significant investments, particularly in the realm of real estate, emphasizing the delicate balance between immediate struggles and long-term success.

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