Christian Guzman

Christian Guzman, the founder of Alphalete and creator of Alphaland, opens up about the rollercoaster ride of building a multimillion-dollar brand. He discusses the harsh realities behind his success, including costly manufacturing mistakes and financial struggles. From navigating the evolving fitness market to embracing vulnerability in branding, Christian shares essential lessons learned. He also candidly confronts personal challenges, including an Adderall addiction, and reflects on how community and authenticity have been pivotal in his journey.