Published in 1759, 'The Theory of Moral Sentiments' is Adam Smith's first major published work, based on his lectures at Glasgow University. The book argues that morality is driven by humanity's natural sociability and the need for approval from peers, rather than by rational calculation or innate moral sense. Smith introduces key concepts such as sympathy, the impartial spectator, and the invisible hand, which explain how individuals judge the conduct and character of themselves and others. The work delves into the emotional and social aspects of human behavior, highlighting the role of emotions like pity and compassion in shaping moral sentiments and behaviors[1][3][4].
In 'Principles: Life and Work', Ray Dalio shares the principles he has developed over his career that have helped him achieve success. The book is divided into three sections: the first section explains how Dalio's principles were formed from his personal and professional experiences; the second section outlines life principles, such as embracing reality, being radically open-minded, and understanding the importance of pain and reflection in personal growth; and the third section focuses on work principles, including the use of radical truth and radical transparency to transform an organization. Dalio advocates for systematizing decision-making into algorithms, learning from failures, and building a culture where it is okay to make mistakes but unacceptable not to learn from them.
In 'Perennial Seller', Ryan Holiday explores the principles behind creating works that endure and thrive long after their initial release. He argues that these 'perennial sellers' are not flukes but are built to last from the outset. The book is divided into four parts: the creative process, positioning, marketing, and platform. Holiday uses examples from various industries, including music, restaurants, and literature, to illustrate how creators can ensure their work remains relevant and continues to attract new customers over time. He emphasizes the importance of a holistic approach to both the creation and marketing of the work, as well as the need for patience, dedication, and a strong platform of loyal supporters[2][3][4].
In 'Trust Me, I'm Lying,' Ryan Holiday exposes the inner workings of the online media system, detailing how rumors and false information can quickly spread from low-level blogs to major news outlets. The book highlights the role of marketers and media manipulators in this process, driven by the toxic economics of the news business. Holiday shares his own experiences as a media manipulator and provides insights into the social science behind why this system is so vulnerable to manipulation. He also offers advice on how to spot and combat these manipulative tactics[1][3][5].
Written and illustrated by Antoine de Saint-Exupéry, 'The Little Prince' tells the story of a young prince who travels from his small home planet to Earth, encountering various characters that symbolize the absurdities and narrow-mindedness of grown-ups. The prince, who deeply loves a rose on his home planet, learns valuable lessons about the importance of human connections and the uniqueness of loved ones through his interactions with a fox and other characters. The story is a poignant reflection on life, human nature, and the importance of seeing with the heart rather than the eyes.
In 'The Obstacle Is the Way', Ryan Holiday presents a framework for turning obstacles into successes. Drawing from the philosophy of Stoicism and the writings of Marcus Aurelius, Holiday outlines three disciplines: perception, action, and will. He illustrates these principles with historical anecdotes from figures such as John D. Rockefeller, Amelia Earhart, Ulysses S. Grant, and Steve Jobs. The book emphasizes the importance of perception in shaping one's response to obstacles, the need for intentional and creative action, and the cultivation of will to persist through challenges. Holiday argues that by adopting these Stoic principles, individuals can transform their obstacles into opportunities for growth and success.
In *Ego Is the Enemy*, Ryan Holiday delves into the concept of ego and its detrimental effects on personal and professional success. The book is divided into three sections: Aspiration, Success, and Failure, each offering valuable lessons and perspectives. Holiday draws on a vast array of stories and examples from literature, philosophy, and history, featuring figures such as George Marshall, Jackie Robinson, Katharine Graham, Bill Belichick, and Eleanor Roosevelt. These individuals achieved great success by conquering their own egos, and their strategies and tactics are presented as models for readers. The book emphasizes the importance of staying grounded, continually learning, and embracing a mindset of growth rather than letting ego hinder development.
Ryan Holiday makes Stoic philosophy sound like an everyday conversation. Through his books, The Obstacle is the Way and Ego is the Enemy, Ryan shares his gift for discussing complex ideas about human nature in a practical way for anyone to use. The best-selling author, marketing tactician, and entrepreneur gives us a lot to think about on this episode of Impact Theory with Tom Bilyeu.
SHOW NOTES:
Ryan describes what drives him throughout life and fatherhood. [3:35]
Ryan shares his strategy on identifying and pursuing goals. [13:00]
Ryan details the challenge of turning down money to follow his gut. [20:38]
Ryan and Tom discuss encountering positive and negative feedback. [29:00]
Ryan explores the role of emotions in decision making. [37:50]
Ryan breaks down practical steps for achieving success. [44:00]
Ryan reveals the impact he wants to have on the world. [48:10]
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