Daisy Alioto, journalist and CEO of Dirt Media, discusses her vision for creating a newsletter empire. They explore the content, writers, and business side of newsletters. They compare LVMH with the media industry and discuss the potential of centralized systems. They also talk about finding new writing talent and how their role as editors has changed their approach to writing. The podcast ends with thanks to listeners and a discussion about online scam protection.
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Quick takeaways
Being less precious about writing can lead to increased productivity and cost savings for a company like Dirt Media.
Dirt Media focuses on nurturing and curating unique voices in the writing world, regardless of their previous exposure or connections.
Deep dives
Protecting Yourself from Online Scams
Scammers are becoming more sophisticated and active, finding millions of new victims every year. However, there are steps you can take to protect yourself on the internet, such as only sending money to trusted individuals and being cautious of online scams.
The Journey of Dirt: A Newsletter Empire
Dirt is a newsletter empire that aims to provide a unique blend of entertainment and culture. With a tonal perspective resembling a mix between Vice and The New Yorker, Dirt has gained a reputation for its diverse content and distinctive voice. The company aspires to be the Conde Nast of newsletters, with a focus on curated content and an interest in acquiring independent newsletters to create an extensive network.
Finding and Nurturing Emerging Talent
Dirt takes pride in its ability to spot and nurture emerging talent in the writing world. Through a combination of submissions and personal connections, they have discovered promising writers who bring fresh perspectives. Being open to unsolicited submissions and recognizing talent that may not have found a home elsewhere allows Dirt to curate a unique collection of voices.
The Excitement and Challenges of Building a Newsletter Business
Building a successful newsletter business requires a focus on quality content, understanding your target audience, and fostering a sense of community. While there is advice and growth hacking methods available, the key lies in creating excellent editorial content and building a loyal audience. Taking the long-term view and prioritizing building a strong foundation is crucial for a sustainable and successful newsletter business.
Daisy Alioto is a journalist and the CEO of Dirt Media.
“I don't think I was ever super precious about my writing, but if I was, I'm zero percent precious about it now. Every time I write for Dirt, it saves the company money. ... Nothing will make you sit down and write 800 words in 20 minutes than just needing to get it done. And that is a change that I've seen in myself. I would encourage everyone to be less precious about their writing.”