Daisy Allioto, co-founder of Dirt, shares her vision of creating a newsletter empire and talks about her recent acquisition of the newsletter Prune. They also explore the content, writers, and energy of Dirt, as well as discussing the often overlooked business side of newsletters.
Daisy Alioto is a journalist and the CEO of Dirt Media.
“I don't think I was ever super precious about my writing, but if I was, I'm zero percent precious about it now. Every time I write for Dirt, it saves the company money. ... Nothing will make you sit down and write 800 words in 20 minutes than just needing to get it done. And that is a change that I've seen in myself. I would encourage everyone to be less precious about their writing.”
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