Exploring the similarities between LVMH and the media industry, this chapter discusses the use of economies of scale by LVMH's distinctive brands to generate better margins in software. It also explores the potential for acquiring newsletters and creating a centralized system for ad sales, editing, and business development.
Daisy Alioto is a journalist and the CEO of Dirt Media.
“I don't think I was ever super precious about my writing, but if I was, I'm zero percent precious about it now. Every time I write for Dirt, it saves the company money. ... Nothing will make you sit down and write 800 words in 20 minutes than just needing to get it done. And that is a change that I've seen in myself. I would encourage everyone to be less precious about their writing.”
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