This chapter explores the nature and goals of Dirt, a newsletter empire that aims to become the Conde Nast of newsletters. The speaker discusses their journey from being a freelancer to co-founding a company and becoming a CEO, emphasizing the intersection of entrepreneurship and the literary world. They also delve into the concept of taste in magazines, the importance of brand identity, and the acquisition of City Pretty, a linked newsletter.
Daisy Alioto is a journalist and the CEO of Dirt Media.
“I don't think I was ever super precious about my writing, but if I was, I'm zero percent precious about it now. Every time I write for Dirt, it saves the company money. ... Nothing will make you sit down and write 800 words in 20 minutes than just needing to get it done. And that is a change that I've seen in myself. I would encourage everyone to be less precious about their writing.”
Show notes:
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