HBR IdeaCast

Stop Networking, Start Connecting

8 snips
Jul 13, 2021
Susan McPherson, a communications consultant and author of "The Lost Art of Connecting," shares insights on transforming networking into meaningful relationships. She introduces the "Gather, Ask, Do" method to help ease the awkwardness of reconnecting after isolation. McPherson stresses the importance of genuine connections and active listening, advocating for deeper engagement over transactional networking. With practical strategies, she encourages listeners to focus on self-reflection and authentic interactions to foster lasting professional ties.
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INSIGHT

Reconnecting Challenges

  • People feel rusty communicating after extended isolation.
  • Some are eager to reconnect, while others remain hesitant.
ANECDOTE

Daily Connections

  • Susan McPherson combated isolation by daily outreach.
  • She connected with 3-5 people daily to maintain relationships.
INSIGHT

Connecting vs. Networking

  • Networking is transactional; connecting is relational.
  • Connecting builds reciprocity and focuses on helping others.
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