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HBR IdeaCast

Stop Networking, Start Connecting

Jul 13, 2021
Susan McPherson, a communications consultant and author of "The Lost Art of Connecting," shares insights on transforming networking into meaningful relationships. She introduces the "Gather, Ask, Do" method to help ease the awkwardness of reconnecting after isolation. McPherson stresses the importance of genuine connections and active listening, advocating for deeper engagement over transactional networking. With practical strategies, she encourages listeners to focus on self-reflection and authentic interactions to foster lasting professional ties.
25:50

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