

#009 Adrie Smith: Understanding how to create content that converts
4 snips Aug 20, 2024
In this conversation with Adrie Smith, a Senior Content and Brand Manager at Trengo, listeners dive into the art of content that truly resonates. Adrie shares her journey in content marketing and actionable writing tips. They explore the role of newsletters amid AI's rise and the importance of understanding audiences. Adrie reveals insights on overcoming common content pitfalls and the balance needed between creativity and brand development. Plus, they discuss humorous quirks of social media and nostalgic marketing trends.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 1min
Navigating Marketing Transitions
01:21 • 26min
The Role of Newsletters and AI in Content Evolution
27:18 • 21min
Navigating Competition and the Lessons of Failure
48:05 • 3min
Content Creation Missteps and Marketing Insights
50:55 • 4min
Navigating Social Media Quirks and the Power of Nostalgia in Marketing
55:14 • 5min
Navigating Content Creation and Effective Branding Strategies
01:00:29 • 4min