Grow with the Flow by The Growth Syndicate

#009 Adrie Smith: Understanding how to create content that converts

Aug 20, 2024

In this conversation with Adrie Smith, a Senior Content and Brand Manager at Trengo, listeners dive into the art of content that truly resonates. Adrie shares her journey in content marketing and actionable writing tips. They explore the role of newsletters amid AI's rise and the importance of understanding audiences. Adrie reveals insights on overcoming common content pitfalls and the balance needed between creativity and brand development. Plus, they discuss humorous quirks of social media and nostalgic marketing trends.

01:04:18

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Episode guests

Adrie Smith

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Quick takeaways

Balancing creativity with audience understanding is vital in content marketing to effectively engage diverse demographics and address real problems.

Content strategy must align with organizational goals to demonstrate the tangible value of marketing efforts to leadership and stakeholders.

Newsletters offer a low-effort method for engaging and nurturing audience relationships by delivering consistent, relevant, and valuable content.

Deep dives

Measuring Content Success

Creating a blog that gains views and improves rankings indicates its success and usefulness to readers. This process serves as feedback for content creators, helping them understand audience preferences and areas needing improvement. If a blog does not perform well, it signals a disconnect between the content and what the target audience seeks. Ultimately, this enhances the overall effectiveness of content strategies for brands.

Navigating Audience Understanding in Marketing

04:00

Intro

1min

Navigating Marketing Transitions

26min

The Role of Newsletters and AI in Content Evolution

21min

Navigating Competition and the Lessons of Failure

3min

Content Creation Missteps and Marketing Insights

4min

Navigating Social Media Quirks and the Power of Nostalgia in Marketing

5min

Navigating Content Creation and Effective Branding Strategies

4min

In this episode, we speak to Adrie Smith, Senior Content and Brand Manager at Trengo, an omnichannel communication platform, and former Head of Content at brands like Recruitee and Re:Coded

Adrie is a true content marketing mastermind and a huge ambassador for writing content that clicks with your audience.

We covered various topics, including:

✅ Her journey to becoming a seasoned content marketer

✅ Actionable tips for improving your writing

✅ The role of content marketing for growing your SaaS brand

✅ Her thoughts about integrating AI into content marketing

And as always, we shared a “kudos” and a “facepalm” of the week, dove into a popular social post from our guest and asked some rapid-fire questions.

Make sure to follow Adrie on LinkedIn and check out Trengo!

Check out The Growth Syndicate at https://thegrowthsyndicate.com and give us a follow on LinkedIn!

If you enjoyed this episode, please subscribe, like, share and rate wherever you listen — it really helps us grow and get found! Stay tuned for more!

#contentmarketing #contentcreation #growth #saas

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thegrowthsyndicate.substack.com

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