
 TGS Podcast #009 Adrie Smith: Understanding how to create content that converts
 4 snips 
 Aug 20, 2024  In this conversation with Adrie Smith, a Senior Content and Brand Manager at Trengo, listeners dive into the art of content that truly resonates. Adrie shares her journey in content marketing and actionable writing tips. They explore the role of newsletters amid AI's rise and the importance of understanding audiences. Adrie reveals insights on overcoming common content pitfalls and the balance needed between creativity and brand development. Plus, they discuss humorous quirks of social media and nostalgic marketing trends. 
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 Episode notes 
 1  2  3  4  5  6  7 
 Intro 
 00:00 • 1min 
 Navigating Marketing Transitions 
 01:21 • 26min 
 The Role of Newsletters and AI in Content Evolution 
 27:18 • 21min 
 Navigating Competition and the Lessons of Failure 
 48:05 • 3min 
 Content Creation Missteps and Marketing Insights 
 50:55 • 4min 
 Navigating Social Media Quirks and the Power of Nostalgia in Marketing 
 55:14 • 5min 
 Navigating Content Creation and Effective Branding Strategies 
 01:00:29 • 4min 
