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21min chapter
#009 Adrie Smith: Understanding how to create content that converts
Grow with the Flow by The Growth Syndicate
The Role of Newsletters and AI in Content Evolution
This chapter explores the shifting dynamics of content marketing, particularly the resurgence of newsletters as effective audience engagement tools amidst the rise of AI-generated content. The speakers debate the impact of AI on the quality and originality of written content compared to more engaging formats like video and audio. Emphasizing the need for deeper insights and understanding audience preferences, the discussion highlights the balance between utilizing AI tools and retaining human creativity in content creation.
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