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26min chapter
#009 Adrie Smith: Understanding how to create content that converts
Grow with the Flow by The Growth Syndicate
Navigating Marketing Transitions
This chapter showcases the unique journey of an individual transitioning from conflict and security backgrounds to a successful career in content creation and marketing. It highlights the significance of understanding diverse audiences and the complexity of branding in today's digital landscape. The speakers discuss the challenges in aligning creative communications with user needs, emphasizing the balance between brand development and effective demand generation.
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