Marketing Lessons From a $150,000 First Edition “Book of Mormon” | #Marketing - Ep. 75

Oct 1, 2025

Discover the fascinating tale of a rare first edition Book of Mormon and its impact on a lifelong collecting obsession. Explore how books serve as the backbone for movements, drawing powerful parallels between religious texts and modern marketing strategies. Learn about the 'heretic effect' and why embracing your unique message can help attract the right audience. Gain insights on writing your own manifesto to create a community and understand the significance of listening to your audience to spur innovation in your business.

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ANECDOTE

First Book That Started A Collection

Russell Brunson bought a first edition Book of Mormon for $150,000 and it sparked his rare-book collecting hobby.
He notes the copy is one of ~350 surviving prints and likely in the top 10 condition worldwide.

INSIGHT

Movements Often Begin With A Book

Russell observes nearly every mass movement begins with a book that lays out its beliefs and doctrine.
He ties that idea to his own work writing books to form communities around a clear philosophy.

ANECDOTE

DotCom Secrets Built The Funnel Community

After launching ClickFunnels, Russell wrote DotCom Secrets which explained the philosophies behind funnels.
That book clarified strategy and helped create the Funnel Hacker / ClickFunnels community.

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In this episode of The Russell Brunson Show, I take you inside the vault to share the story behind the very first book in my rare book collection… A first edition Book of Mormon. I paid $150,000 for it, but for me, the value goes way beyond money. This was the book that started my obsession with collecting, but even more than that, it taught me a foundational business principle that I still live by today.

If you’ve ever wanted to build a movement, create a following, or lead a community, then you need to understand this: almost every mass movement in history (religious or otherwise) started with a book. A message…. Some sort of doctrine or manifesto. I break down how this truth applies to you, your business, and your calling. Whether you're a coach, an entrepreneur, or just someone with a message to share, this episode will give you clarity on how to put your stake in the ground.

Key Highlights:

Why the Book of Mormon was the first book I ever bought for my collection (and what it’s worth today)
The connection between religious texts and modern marketing movements
How books like Dotcom Secrets created the Clickfunnels community
Why your “heretic message” is what your people are waiting for
How to start writing your book or manifesto (even if you’re not a writer)

This isn’t about converting you to any religion, haha! It’s about understanding the power of putting your beliefs into a book, and how that act alone can change the trajectory of your business and your life.

Want to see my favorite verses about Christ from the Book of Mormon? Grab them in the show notes below.

⁠⁠⁠⁠⁠⁠⁠⁠http://russellbrunson.com/notes⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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