Ecommerce Playbook: Numbers, Struggles & Growth 5 Predictions for 2024
Jan 4, 2024
In this podcast, Taylor and Richard discuss 5 critical ecommerce trends for 2024, including the rise of product influencer brands, the focus on contribution margin and profit growth, the prediction of the e-commerce SaaS bubble popping, the importance of balancing short-term objectives with long-term expectations, and their exciting plans for the podcast in 2024.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
The Rise of Product Influencer Brands
01:40 • 15min
Shifting Focus to Contribution Margin and Profit Growth
16:20 • 3min
The E-commerce SaaS Bubble: Predictions and Challenges
19:17 • 5min
Balancing Short-Term Objectives with Long-Term Expectations
23:54 • 5min
Plans for the E-commerce Playbook Podcast in 2024
29:16 • 3min