5 Predictions for 2024
Ecommerce Playbook: Numbers, Struggles & Growth
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Balancing Short-Term Objectives with Long-Term Expectations
In this chapter, they discuss the importance of balancing short-term objectives with long-term expectations. They emphasize the need to focus on retention for profitability and reflect on their own experiences at CTC, where they had to prioritize profitability over growth. Despite the difficult choices they made, it ultimately led to a healthier and more stable position.
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