
5 Predictions for 2024
Ecommerce Playbook: Numbers, Struggles & Growth
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The E-commerce SaaS Bubble: Predictions and Challenges
This chapter explores the prediction that the e-commerce SaaS bubble will pop in 2024 due to a limited pool of money, margin pressure, and an influx of providers offering similar features at lower prices. It discusses the replicability of SaaS solutions, the challenges of trying new things with limited resources, and the need for service providers to increase brand revenue relative to cost to avoid being replaced.
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