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Product with Panash

Kicking off product research in your organisation | Nikki Anderson-Stanier (User Research Academy, ex-Zalando)

Jan 18, 2022
Nikki Anderson-Stanier from User Research Academy shares insights on launching research projects, creating the right environment, generating conversations, and tackling imposter syndrome. The podcast delves into empathy, product discovery, structured user research processes, effective recruitment strategies, debriefing after interviews, and setting clear goals using the TEDW framework.
51:01

Podcast summary created with Snipd AI

Quick takeaways

  • Align goals with methodology for relevant insights in discovery projects.
  • Prioritize empathy and curiosity in user research for genuine understanding.

Deep dives

Stay Focused on User Research Goals

When launching a discovery project, ensure that your goals and research questions align with the chosen methodology, like generative research, to acquire relevant insights and information.

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