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Kicking off product research in your organisation | Nikki Anderson-Stanier (User Research Academy, ex-Zalando)

Product with Panash

CHAPTER

Setting Clear Goals and Using the TEDW Framework for User Research

This chapter focuses on the importance of setting clear goals for user research projects and crafting research questions with the TEDW framework. It emphasizes the value of asking open-ended questions to prevent biases and stresses the importance of empathy in understanding users.

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