Kicking off product research in your organisation | Nikki Anderson-Stanier (User Research Academy, ex-Zalando)
Product with Panash
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Initiating User Research and Product Discovery
The chapter explores the challenges and strategies in implementing user research and product discovery within companies, with a focus on generative research. It emphasizes the importance of starting with the right approach, understanding user needs, and avoiding biases. Strategies for integrating research into the product development process and the distinction between generative and evaluative research are discussed.
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