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Kicking off product research in your organisation | Nikki Anderson-Stanier (User Research Academy, ex-Zalando)

Product with Panash

CHAPTER

Strategies for Effective User Recruitment in Product Research

This chapter covers various user recruitment methods like cold emailing, social media engagement, and incentives for both B2B and B2C scenarios. It emphasizes compliance with data protection regulations, building participant trust, and segmenting users for optimal product development.

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