Defining the information layer in digital systems

Bram Wessel and Gary Carlson, founders of Factor, discuss the importance of defining the information layer that underpins digital systems in organizations. They highlight how the information component of UX strategy projects is often neglected or underserved, leading to challenges in data management. By creating an independent information layer, organizations can explicitly define core concepts, such as product models and taxonomy, and ensure consistency across multiple systems, experiences, and business units. This alignment enables seamless experiences, effective analytics, and better communication with customers.