Is There a Middle Layer That Bridges That?

In e-commerce, it's not just about the technical underpinnings that make the experience possible. There's this middle layer that somehow bridges that to is that fair. If you don't have an independently managed set of concepts to be able to link those two things together, you're going to run into challenges. So as you go down this path, there's more and more core business capabilities merchandising your content management, your customer management.