The Home Service Expert Podcast

Keeping the Blue Collar Spirit Alive with RJ Magee

16 snips
Nov 24, 2025
RJ Magee, CEO of Sierra Group, shares insights from over 15 years in the home service industry. He discusses the importance of hiring smarter individuals and staying connected to the blue-collar workforce. RJ highlights leadership lessons, including servant leadership and effective communication. He addresses the impact of AI on operations and the significance of performance pay for technicians. Personal experiences profoundly shaped his approach, especially after a family tragedy, steering him towards fostering employee growth and community impact.
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INSIGHT

Culture Is Vision Plus Accountability

  • Culture means a group united by a shared vision, not pizza parties.
  • High accountability inside that shared vision is the core of effective culture.
ANECDOTE

From Summer Sheet Metal To Multi-Market CEO

  • RJ grew up in the trades working summers in sheet metal and joined the family business in 2010.
  • He later partnered with private equity and helped scale Sierra into multiple markets.
ADVICE

Switch To Performance-Based Pay

  • Change pay plans to performance-based models to motivate technicians and increase pay potential.
  • Teach teams how commissions work and show them they control their pay and career speed.
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