RJ Magee

Operator and executive at Sierra, which has grown through acquisitions to a multi-location platform across several states; experienced in scaling trades businesses, shared services, and technology rollouts.

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Oct 7, 2025 • 22min

#248 Inside the $150M Operator Playbook: How Sierra Scaled Fast

RJ Magee, an executive at Sierra, shares insights on scaling trades businesses through strategic acquisitions. He reveals how Sierra grew to six companies across five states and discusses the centralization of shared services while allowing localized control. Tyson Chen from Avoca AI elaborates on their AI technology, revolutionizing call centers by booking jobs and integrating seamlessly with ServiceTitan. Together, they explore the importance of embracing technology in the trades, overcoming AI anxiety, and driving cultural change within teams.

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