AI & I

The Next AI Wave Will Be Social, Not Solo | Sarah Tavel, Benchmark and ex-Pinterest

29 snips
Apr 30, 2025
Sarah Tavel, a venture partner at Benchmark and former product manager at Pinterest, shares her vision for a future where AI is deeply social. She argues that platforms like ChatGPT miss the mark by lacking a social layer to discover and share prompts. Sarah highlights the importance of product-driven founders who enhance user experience as AI matures. Her insights on spotting passionate founders and the potential for social AI products that elevate prompt creators are thought-provoking, painting a picture of the next wave in consumer technology.
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From Tech to Product Genius

  • Early tech products win with deep technical teams like Google, but as tech matures, product geniuses take the lead.
  • AI consumer wins like ChatGPT resemble early Google: highly technical backend with simple front-end, but deeper product layer is emerging.
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AI Needs a Social Layer

  • ChatGPT and custom GPTs lack a social layer despite powerful AI capabilities.
  • The next AI wave will likely be a multiplayer, UGC-community-driven experience that democratizes prompt sharing.
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Product Geniuses Create Network Effects

  • When infrastructure matures, product geniuses succeed by crafting engaging, multiplayer experiences rather than just leveraging raw tech.
  • Building meaningful multiplayer network effects requires different skills than creating single player modes.
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