The Influential Personal Brand Podcast
How to Sell Out Live Event Tours with Lesley Logan
Feb 4, 2025
Lesley Logan, the Chief Pilates Officer at OnlinePilatesClasses.com, shares her expertise on transforming fitness through events. She discusses the power of in-person gatherings to build trust and monetize personal brands. Logan shares tips on securing venues and pricing strategies but highlights the unexpected successes of touring smaller cities. She also covers managing ticket sales, negotiating sponsorships, and enhancing attendee engagement in workshop formats. Tune in for insightful strategies to put yourself out there without waiting for an invitation!
33:23
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Quick takeaways
- In-person events significantly enhance trust and community among audiences, transforming attendees into lifelong fans and customers.
- Strategic selection of locations and partnerships with local members can greatly improve tour success and maximize revenue opportunities.
Deep dives
The Power of Live Events for Personal Branding
Live events provide a powerful opportunity for personal brands to connect with audiences in person, fostering trust and community. Building your own events allows you to create your own stage, especially when you’re starting out and not yet invited to speak at established gatherings. Workshops and smaller cities often attract more dedicated audiences who are eager to learn, and this can lead to greater sales conversions for products and services. The personal connections made during these events can turn attendees into lifelong fans and customers.
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