Building a Personal Brand Through Live Events

There’s nothing more powerful than an in-person event in terms of building trust with people. Lesley Logan is one of the world’s leading experts, if not the world’s leading expert, on Pilates and how Pilates changes your life. She’s the Chief Pilates Officer at OnlinePilatesClasses.com, has taught thousands of students, and trained hundreds of Pilates teachers. She’s led dozens of workshops at global conferences, been featured in magazines, and been on Fox, CBS, and KTLA. Lesley has certifications in trauma-informed breathwork, mindset, habits coaching, and several other things related to physical health and mental health. She’s on the show today, however, to share a piece of her business model that involves doing live event tours and it just so happens to be something we haven’t talked a lot about on the podcast. Join the conversation as Lesley shares insights into the big strategy behind live event tours, how to find a location, their business goal with live event tours, and so much more! Our goal is to inspire listeners with ideas on how to put themselves out there, without waiting for an invitation to step onto someone else's stage. Enjoy!