Lesley Logan, the Chief Pilates Officer at OnlinePilatesClasses.com, shares her expertise on transforming fitness through events. She discusses the power of in-person gatherings to build trust and monetize personal brands. Logan shares tips on securing venues and pricing strategies but highlights the unexpected successes of touring smaller cities. She also covers managing ticket sales, negotiating sponsorships, and enhancing attendee engagement in workshop formats. Tune in for insightful strategies to put yourself out there without waiting for an invitation!