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The AI Report Live

How to Use AI to Increase Your Sales and Revenue | Jérémy Grandillon

Jan 24, 2025
Jérémy Grandillon, founder of TC9 and an expert in AI-powered sales strategies, discusses how AI is reshaping the sales landscape. He shares his journey from corporate sales to automating prospecting and personalizing outreach. The conversation dives into balancing automation with human connection, and how AI enhances efficiency in B2B sales. Jérémy also sheds light on cultural differences in client approaches and the art of navigating value in business. The insights underscore the blend of AI technology and human creativity in driving sales success.
54:57

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Quick takeaways

  • AI revolutionizes sales by automating prospecting and lead generation, allowing teams to focus on relationship-building and closing deals.
  • Cultural differences in markets necessitate tailored sales strategies to enhance client relationships and improve sales success across regions.

Deep dives

The Role of AI in Sales Prospecting

AI significantly transforms sales prospecting by automating and enhancing lead generation processes. Traditionally, sales teams relied on labor-intensive methods that required numerous sales development representatives (SDRs) to research and compile information about potential leads. With advancements in AI technology, this heavy lifting can now be performed by intelligent tools, freeing up SDRs to focus on higher-level tasks such as managing campaigns and engaging in actual sales conversations. This shift enables companies to operate more efficiently, requiring fewer resources while improving targeting and relevance in outreach initiatives.

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