AI as the Disruptive Force in the Travel Industry

AI is expected to significantly disrupt the travel industry by easing the process of travel discovery for customers and helping travel suppliers deliver on customer expectations. AI can improve the accuracy of flight schedules, ensure hotels meet customers' preferences, and personalize travel experiences. While AI applications have been primarily focused on operations, customer-facing AI is becoming more advanced. The best AI applications will be delivered through traditional channels to accommodate the human-centric nature of the travel industry. The travel sector could unlock trillions of dollars in incremental value through generative AI alone.