The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch 20VC: How To Scientifically Measure Product-Market Fit, How To Efficiently and Accurately Segment Users Into Cohorts, Why Investors Analysing CAC's at Pre-Seed Is Not Useful & How To Determine Between Customer Feedback to Accept vs Reject with Daniel Eric
Jun 5, 2020
Daniel Erickson, Founder and CEO of Viable Fit, shares his journey from Portland consultancy to startup success. He emphasizes the critical importance of product-market fit (PMF) as the key metric for startups and explains how to measure it using structured user feedback. Daniel discusses effective customer segmentation and the importance of differentiating valuable feedback from noise. He also critiques investors who focus heavily on unit economics at early stages and unveils strategies to ensure ongoing relevance through user insights.
AI Snips
Chapters
Books
Transcript
Episode notes
From Agency to Yammer
- Daniel Erickson and his twin brother co-founded an app development agency and later worked at Yammer.
- Yammer's success taught Daniel about the importance of metrics and user-centric design in enterprise products.
Gettable and Ease Experiences
- After Yammer, Daniel joined Gettable as CTO, seeking product-market fit but not finding it.
- He then moved to Ease, a cannabis delivery app, which had strong initial product-market fit.
Transient PMF
- Product-market fit is often seen as a static achievement, but it's actually transient.
- It changes as your product, market, and even external factors evolve.
