This latest episode of "This is Product Management" features Dan Erickson, CEO and founder of Viable. He shares his perspective on the importance of customer feedback and explains how Viable uses generative AI to manage this process. Learn about the shift AI is bringing into feedback collection and its analysis.  TIPM is produced by Feedback Loop by DISQO, the agile research platform designed for product and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today. 

Daniel Erickson, Founder and CEO of Viable Fit, shares his journey from Portland consultancy to startup success. He emphasizes the critical importance of product-market fit (PMF) as the key metric for startups and explains how to measure it using structured user feedback. Daniel discusses effective customer segmentation and the importance of differentiating valuable feedback from noise. He also critiques investors who focus heavily on unit economics at early stages and unveils strategies to ensure ongoing relevance through user insights.