

Alan Fine: You Already Know How to Be Great
Jan 17, 2025
Performance expert Alan Fine shares insights from his journey as a tennis coach to a top executive coach. He discusses how mental interference hinders peak performance, stressing that the key to success lies in faith, fire, and focus. Fine emphasizes the importance of self-belief and psychological safety in overcoming distractions. He also examines the inside-out versus outside-in strategies for improvement, and critiques the hype surrounding AI, advocating for genuine human presence to enhance performance.
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Beyond Knowledge: Faith, Fire, and Focus
- High performance is often hindered not by lack of knowledge, but by mental interference.
- Faith, fire (motivation), and focus are key, with focus driving the other elements.
Self-Belief vs. Self-Promotion
- Self-belief and ambition are distinct, though sometimes conflated.
- Some individuals use self-promotion to mask insecurity, while others struggle to express self-belief due to cultural constraints.
The "Bounce, Hit" Breakthrough
- Alan Fine recounts a transformative experience with a shy, uncoordinated nine-year-old tennis student.
- By simplifying instructions and encouraging present moment focus ("bounce, hit"), the girl achieved an unexpected breakthrough, hitting 53 consecutive shots.